Hey Dude Skin Care ($9.99 to $17.99) has revamped its product line with a new series of men’s skin care and grooming products, and enters the marketplace with packaging that they say better serves the needs of today’s modern Dude (see photo on left, below). By replacing its past series of branded products (on right, below) with a simple, step-by-step system of items comprising a system it calls Dudification, the brand addresses all of the major grooming needs of guys—exfoliation, shaving, post-shave treatment, moisturizing and sun protection. Hey Dude has even combined functions like blending a deep facial cleanser with a superior shave gel in its Dude Cleansing Shave Gel. Its DudeWash 3-in-1 goes even further by combining body wash, shampoo and shave gel with not one, but two pheromones “proven” to attract the ladies.

More info: www.heydudeskincare.com